Fall ‘24 Campaign and Inspiration

For Fall ‘24, we focused on layering and our interpretation of the classics.

Trench coats and field jackets with French knot embroidery showcase the collection’s balanceof novelty and timelessness.
Japanese-sourced denim is reimagined in new variations.

Nineties distressed washes and relaxed fits are punctuated with pearl details.

Structured denim is cut into bubble skirts and jackets are finished with embroidery.

Elevating the everyday wardrobe—real clothes for daily living—forms the backbone of
the collection.
Intricate details and silhouettes bring the classics to life.
Lace, velvet and shibori provide
textural touches, while beading, crochet and leather bows punctuate simple shapes.

Quilt-inspired brand signatures are spotted in sari-scrap patchworks.
With a focus on silhouette, dresses are formed with pleats and outerwear is shaped with enveloping scarves.

Designed for daily ease, the collection contains intricately detailed classics that are quintessentially Sea.

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