Pre-Fall ‘25 Campaign and Inspiration
The Pre-Fall 2025 collection is a combination of new silhouettes and charming yet refined details.
For the season’s lookbook, a pre-war tugboat in London served as
the backdrop for the collection. Certain motifs evoke a nautical feeling, with maritime
nods on buttons and sailor collars embroidered with the word “Sea.”
The brand’s hallmark embroidery, featured on patches and eyelets, is seen with fresh eyes.
Outerwear—versatile in weight—is adorned with patchwork and intricate stitched details.
Pearl accents add elegance and playfulness. Fine knits are patterned in checks or trimmed in ruffles.
Exquisite floral embroidery, a signature of the brand, is deliberately placed on
coordinated tops and skirts, and interspersed with eyelet.
Fresh and calming, the color palette unfolds in pale blues paired with navy and camel.
Pieces are given distinct shapes in caped barn jackets, cropped pants and bloomers.
Sport is thoughtfully evolved in rugby shirts and varsity jackets with embroidered details.
These pieces are balanced by the softness and sheerness of lace in skirts that graze the ankle.
Filled with charming details, the collection contains new pieces to take you through the season.
